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Monday, November 15, 2010

The Gmail Killer

New battle lines are being drawn between Google and Facebook. Facebook is all set launch an e-mail service. The reported service is called 'Project Titan', unofficially referred internally as it Gmail Killer. Of course, Gmail won't be the only one to be affected. Others who would be affected AOL, Yahoo with 303 million users and Microsoft with 384 million users. Facebook, would in all likelihood, leapfrog all these players with its 500 million users.

Facebook can leverage upon the massive user base to its advantage. Moreover, it can study the activities, buying patterns,gaming patterns of its users which can be monetized through advertising.

I have been a fan of Google and its products, let us see how good the mailing service from Facebook turns out to be. Whatever might be the case, the humble user stands to gain in the bargain. Competition generally brings about the best from the competing players. The end-user has a better range of products. The improved competitive atmosphere is likely to compensate on the privacy of the users.

If both the players can do away with possibility of intruding into the privacy, then the humble end user can expect a nice deal.